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About Firenza

Firenza Irresistible Baking Mixes give you a fast and easy way to create delicious, "from scratch" tasting breads, cookies, cakes and bars at home in just minutes.


Like the diners in the Van Gogh painting "Café Terrace At Night" featured on our packages, Firenza make it easy to enjoy a relaxing evening of food and conversation with family and friends.

At Firenza we take great effort to source the finest ingredients from around the world.   Our commitment to quality is total, and we take great satisfaction in knowing our mixes are sought after by consumers everywhere.


Firenza mixes have been produced since 1995 by Great Recipes Company, a family-owned business located in Beaverton, Oregon.